The Marbury Group serves its hometown of Pittsburgh, Pennsylvania, with quality marketing for businesses, non-profit organizations, and governmental agencies. A leader in digital media, the Marbury Group creates advertising that meets and exceeds clients’ sales goals. The firm regularly lends its experience to animal nonprofit organizations.
The Allegheny County pound has had to euthanize more than 10,000 stray dogs because they lacked proper identification. Recently, the Marbury Group facilitated a possible solution. It researched various media strategies to alert dog owners of the legal necessity to license their pets. Licenses cost between $4.45 and $8.45; the process places the dog’s name on a police database.
Drawing on a special fund from the Pennsylvania Department of Agriculture, Marbury Group purchased time on local radio and television stations for public service advertising. Some of these messages aired on television during the Super Bowl pre-game coverage.
Athletes from the Pittsburgh Pirates, Penguins, and Steelers participated in the campaign. The Allegheny County Treasurer also lent support to the effort.