Through services like media marketing, creative design, media planning and buying, and brand strategy, the Marbury Group helps clients reach their target audience and grow market share. Boasting an experienced executive team, the Marbury Group calibrates campaigns that deliver measurable results.
Media marketing, particularly those strategies based on social media applications, is an industry that is constantly changing. Every day the next Facebook or Twitter is introduced to advertisers, and they must decide whether to invest time and money into developing a media campaign or write the new trend off as a passing, ineffective fad. Over the course of 2014, the landscape of media marketing is expected to change in a number of ways. To start, graphics and arresting images will command more power in media marketing campaigns. In 2013, Facebook posts with pictures outscored those without pictures in every category, highlighted by twice as many comments. Word-of-mouth advertising is priceless for marketers, and these numbers indicate that quality graphics will stimulate this kind of conversation.
More importantly, 2014 will reinforce the fact that social media is a platform to reach out to clients and potential customers and develop a lasting relationship. Advertisers paying for sponsored Tweets that flash a product name in front of an unwilling participant’s eyes are wasting money. Finally, LinkedIn will solidify its position as the premiere destination for online industry. With an audience of more than 100 million, all of them seeking professional opportunities, the options for a clever social media marketer on LinkedIn will continue to grow this year.