Surprising Social Media Facts

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Located in Pittsburgh, Pennsylvania, The Marbury Group is spearheaded by multi-media sales veteran Doug Shriber. The Marbury Group provides comprehensive marketing services, including social media and digital marketing.

Social media is constantly changing, making it essential that social media experts stay current with the latest trends. To illustrate, some might find the following recently observed statistics about social media surprising.

1. Twitter’s Fastest Growing Demographic: Unforeseen by many, Twitter’s appeal is growing rapidly within the 55- to 64-year-old bracket, rising by 79 percent since 2012. This is also the fastest growing age group on Facebook and Google+.

2. Mobile Only Users: 189 million Facebook users are only accessing Facebook through their phones, making it crucial for companies to consider how their content appears on various mobile platforms.

3. YouTube is More Popular than Cable: For the 18- through 34-year-old demographic, YouTube has proven itself to be a more popular media outlet than any cable network. The implications of this development for media-marketing and advertising professionals are widespread and critical.

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National Kidney Foundation – And a Glass of Water

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Located in Pittsburgh, Pennsylvania, the Marbury Group, a full-service marketing firm, provides services ranging from media planning to audience measurement. One of the Marbury Group’s strengths is its broad client list, which includes national accounts such as Hard Rock Resorts and Palace Resorts. The firm also donates services to non-profits, such as the National Kidney Foundation (NKF).

Kidney disease is a worldwide phenomenon. An estimated 600 million persons have some type of kidney damage. Over the next 10 years, chronic kidney disease is expected to rise by 17%. The disease is treatable, but public knowledge of this illness is low.

The NKF takes part in awareness-raising events, such as World Kidney Day, held annually in March. The day’s events are sponsored by the International Federation of Kidney Foundations (of which NFK is a member) and the International Society of Nephrology.

Commemorating the day is simple. Kidney foundations ask individuals in all walks of life to begin the day by drinking a glass of water. This uncomplicated action reminds people of the importance of healthy kidneys to overall health.

Recent Media Marketing Trends

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Through services like media marketing, creative design, media planning and buying, and brand strategy, the Marbury Group helps clients reach their target audience and grow market share. Boasting an experienced executive team, the Marbury Group calibrates campaigns that deliver measurable results.

Media marketing, particularly those strategies based on social media applications, is an industry that is constantly changing. Every day the next Facebook or Twitter is introduced to advertisers, and they must decide whether to invest time and money into developing a media campaign or write the new trend off as a passing, ineffective fad. Over the course of 2014, the landscape of media marketing is expected to change in a number of ways. To start, graphics and arresting images will command more power in media marketing campaigns. In 2013, Facebook posts with pictures outscored those without pictures in every category, highlighted by twice as many comments. Word-of-mouth advertising is priceless for marketers, and these numbers indicate that quality graphics will stimulate this kind of conversation.

More importantly, 2014 will reinforce the fact that social media is a platform to reach out to clients and potential customers and develop a lasting relationship. Advertisers paying for sponsored Tweets that flash a product name in front of an unwilling participant’s eyes are wasting money. Finally, LinkedIn will solidify its position as the premiere destination for online industry. With an audience of more than 100 million, all of them seeking professional opportunities, the options for a clever social media marketer on LinkedIn will continue to grow this year.

Marbury Group Creates Marketing to Identify Dogs

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The Marbury Group serves its hometown of Pittsburgh, Pennsylvania, with quality marketing for businesses, non-profit organizations, and governmental agencies. A leader in digital media, the Marbury Group creates advertising that meets and exceeds clients’ sales goals. The firm regularly lends its experience to animal nonprofit organizations.

The Allegheny County pound has had to euthanize more than 10,000 stray dogs because they lacked proper identification. Recently, the Marbury Group facilitated a possible solution. It researched various media strategies to alert dog owners of the legal necessity to license their pets. Licenses cost between $4.45 and $8.45; the process places the dog’s name on a police database.

Drawing on a special fund from the Pennsylvania Department of Agriculture, Marbury Group purchased time on local radio and television stations for public service advertising. Some of these messages aired on television during the Super Bowl pre-game coverage.

Athletes from the Pittsburgh Pirates, Penguins, and Steelers participated in the campaign. The Allegheny County Treasurer also lent support to the effort.

Marbury Group Helps Local Food Bank through Tailgate Challenge

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The Marbury Group is a media marketing and advertising firm located in Pittsburgh, Pennsylvania. In addition to offering creative design and brand strategy services, the Marbury Group gives back to the local community through events such as the city’s annual pheasant hunt, cosponsored by Brett Keisel, and the inaugural edition of the Ultimate Tailgate Challenge for the benefit of a local food bank.

Pittsburgh, Pennsylvania, a city revered by sports fan’s for the infamous tailgating scene, held its first ever Ultimate Tailgate Challenge last October, an event cosponsored by local businesses. The challenge was divided into three categories: taste, Pittsburgh style, and creativity, with the best recipe winner taking home a Vintage Gold Grill worth more than $4,000. Despite the festive atmosphere and the spirited competition, the event was held for an important humanitarian cause. The proceeds of the Ultimate Tailgate Challenge resulted in nearly 500 pounds of food being donated to the Greater Washington County Food Bank.

Marbury Group, Brand Management

After twenty years of multi-media sales Doug Shriber has launched a full Service advertising agency. The company’s namesake is Marbury Road in Churchill, PA. Marbury Group is a dedication to George and Elaine Shriber who raised Steve, Ken and Doug on Marbury Road.

With a consistent record of breaking annual local and national sales records and budgets, Doug has developed promotions, events and online campaigns that generated results for top Pittsburgh businesses and won national awards and recognition. Clear Channel’s worldwide Pinnacle Award, Sandler Training Presidents Club and the PRTC Radio Account Executive of the year are a few of which he is most proud.

Successful relationships with strategic accounts like Highmark BlueCross BlueShield, Dicks Sporting Goods, Coca Cola, PNC Bank, Subway, Pella Windows and Doors, Sheetz, First National Bank, Gander Mountain, Wright Automotive, Live Nation, Baierl Auto Group, Cox Television, Panera Bread, Arby’s and All Clad Cookware have provided invaluable experience and proven success in the extremely competitive marketing industry.

Personal interests and organizations are fishing, skiing, triathlons, Starzyl Transplant Institute, Animal Friends, and his dog Little Jimmy.

Board Membership – The Pittsburgh Charity Classic, the Pittsburgh Association, the Kidney Foundation Walk Leadership Group, and American Century Investment Advisors Board.